Senville drives more DTC business with Clyde

Overview

Air conditioning company Senville wanted to capture more DTC business by offering extended warranties in their owned channels. With Clyde, Senville can bring its brand experience to post-purchase and drive passive revenue, too.

Industry
Appliances & Hardware

Channels
Commercial & Residential

eCommerce Platform
BigCommerce

3x

Industry Attachment Rate

1 week

Implementation Time

12%

Overall Attachment Rate

3x

Industry Attachment Rate

1 week

Implementation Time

12%

Overall Attachment Rate

The problem

In addition to their DTC channels, Senville was selling their mini-split air conditioners on Amazon, which offered extended warranties on Senville’s products. But when customers had questions about those warranties, they’d come to Senville expecting answers. “When your average order value is around $1,000, giving the customer an added sense of security is important,” said Director of Marketing Fawzi Karout. Senville’s goals were to:

DRIVE MORE DIRECT BUSINESS
OWN THE BRAND EXPERIENCE
EARN PASSIVE REVENUE

Fawzi Karout • Director of Marketing

Our customers naturally look for our manufacturer's warranty, so being able to add an additional warranty that has benefits that extend beyond ours was a no-brainer.”

The solution

Senville used Clyde’s integration with BigCommerce to implement Extended Warranty on their ecommerce site in just a week. Soon they were enjoying 3x the attachment rate of others in their industry. Their customer experience offers Clyde in two places:

PRODUCT DETAIL PAGE
POP-UP MODAL

FAWZI KAROUT • DIRECTOR OF MARKETING

The integration was simple and frictionless. Anything that adds to the top line, helps our customers, and is low effort is a no-brainer. There are no upfront costs associated with Clyde, so it was really a win-win for everyone.”

Outcomes

12% attach rate

3x industry average

1 week to implement

See it in action

Take a look at Senville’s live ecommerce experience.

Check It Out