Salesforce is best known for its customer relationship management software. If you run a B2B business of any sort, I bet you could draw that blue-cloud logo from memory. You’ve probably used Salesforce to nurture prospects, service customers, and track sales.
But the software giant has brought its customer relations expertise to the world of eCommerce for B2C sellers with its digital commerce platform, Commerce Cloud Digital.
And while that platform offers key features—like managing multiple sites, campaigns, AI integration with their Einstein integration, and access to retail experts—it doesn’t do everything.
Enter Salesforce’s AppExchange and its hundreds of available apps and integrations for Commerce Cloud .
We’ve done the work of highlighting 17 essential Salesforce Commerce Cloud apps for any business, organized by topic.
Best ratings & reviews management apps
92% of consumers look at reviews before they buy, per a 2019 Bizrate Insights study . They’re one of the only ways to get a sense of whether the product they’re considering will meet their needs.
You can have the nicest photos and the best-written copy in the world, but buyers want to hear from real, live people like themselves to see how something stacks up against their expectations.
And they even look for some of those reviews to be negative. Products with ratings of 4.0-4.7 sell better than products with ratings higher than 4.7, per Northwestern .
Yotpo
What it does:
Sends automatic requests to customers to leave a review
Allows you to moderate reviews and respond directly to them
Integrates product star ratings with a selection of on-site widgets
Customize basic integrations to fit your brand’s style and voice
Provides reviews analytics on key KPIs
What it costs:
Free for up to 50 monthly orders with the above features
Need a quote from them for premium accounts that offer extra features like in-depth widgets, advanced customization, and a dedicated partner
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/yotpo/
PowerReviews
What it does:
Creates Write a Review links and Question and Answer boxes on product pages
Integrates user-generated content onto site, reviewed via a human moderation process
Increases visibility with SEO
Provides conversion tracking and analytics
What it costs:
Custom pricing
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/powerreviews/
Best email and SMS marketing apps
Forget direct mail, online display ads, and paid search ads—email marketing is the best bang for buck when it comes to promoting your products, and SMS marketing is quickly making gains, too.
Klaviyo
What it does:
Builds an email list with well-integrated popups and forms
Automatically updates your email list with demographic data to use for personalized campaigns
Directly handles client responses to campaigns with pre-set messaging flows
What it costs:
Free for up an email list of 250 and up to 50 texts
Depends on size of email list + number of texts sent. $20/month for 251-500 contacts, for instance.
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/klaviyo/
Radiance Labs
What it does:
Utilizes messaging platforms like Facebook Messenger and SMS to target customers
Allows for personalized marketing and conversational commerce
Provides analytics on user journey, from cart activity to conversions
What it costs:
Custom pricing
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/radiance-labs/
Best marketplace and catalogue management apps
Amazon became the eCommerce behemoth that it is today because it figured out how to create an online version of a very in-person experience: marketplace shopping.
Instead of browsing the aisles of a superstore, popping into different shops in the mall, or waltzing through a market, you can go onto Amazon and get dish soap, a pair of shoes, the latest gaming console, specialty light bulbs, and half a dozen other things all at once.
Not every Salesforce Cloud Commerce store will need to or want to become a marketplace, but for those that see the opportunity in doing so, these apps are your best bet. And if you plan to stay a one-seller shop for a while, you can still utilize their catalogue features.
Mirakl
What it does:
Easily onboards multiple sellers to your site
Controls the quality of third-party vendors and ensures they meet your customers’ expectations
Manages catalogues and product listings (useful for all sellers, including those without marketplaces)
What it costs:
No free trial; ask for a quote
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/mirakl/
Marketplacer
What it does:
Expands catalogues via new product ranges and virtual “aisles”
Automatically manages the distribution of orders back to sellers, including returns
Options to sell paid membership programs and gift cards
What it costs:
Per-user pricing available after a demo
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/marketplacer/
Best checkout management apps
Customers want the checkout process to be fast and painless, and when it’s not, there are consequences: over 70% of shoppers abandon carts when shopping online, and 85% of shoppers do the same on mobile .
Fixing that looks like providing one-click checkouts where everything is handled on one page—with no slow load times or extra fields to fill in.
But to achieve that, many ecommerce companies have to rely on a dozen different tools: payment processing apps, fraud detection programs, and shipping calculations, among others.
Using an optimized checkout partner allows vendors to create a seamless checkout experience for customers that’s easy to manage on the backend.
Bolt
What it does:
Checks for payment fraud and offers 100% protection
Creates a one-step, one-page checkout experience
Optimizes checkout for mobile with no-scroll walkthrough
Integrates with payment options like Apple Pay and Stripe
What it costs:
Per-transaction fees that depend on your business; you’ll need to ask for a quote
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/bolt/
Braintree, by Paypal
What it does:
Combines gateway and payment processing in one solution
Offers payment options like PayPal and ApplePay for multiple currencies
Provides custom fraud tools and award-winning customer service
What it costs:
Standard pricing is 2.9% + $0.30 per transaction, with no minimums, monthly fees, or hidden fees. PayPal payments are offered at no additional fee.
Custom pricing available, based on volume and business model; submit a form here to get a quote.
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/braintree/
Best payment plan apps
Shoppers like options. Paypal, credit cards, cryptocurrencies, and yes, the option to pay over time versus in one lump sum.
Buy now, pay later apps are only growing in popularity; offering one will soon go from a novelty to an expectation.
Affirm
What it does:
Allows shoppers to pay for a purchase in installments
Deposits the full transaction amount to you, the seller, within two business days
Fully integrates as a payment type and payment processor
Drives conversation and AOV
What it costs:
Free to install, but usually around 2-3% per transaction
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/affirm/
Afterpay
What it does:
Allows shoppers to pay for a purchase in four installments
No charges for buyers who pay on time
Drives AOV through automatic optimization
What it costs:
No cost to launch, with fees charged on transactions
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/afterpay/
Best translation apps
Operating online as a retailer means that you don’t have to think so much about physical space. Considerations like foot traffic or store rent are gone. Limiting your sales to a certain geographical region is, too.
If your customers and your team are distributed around the world, translation integrations can help make things easier on everyone, allowing them to access information in their native language.
TextMaster
What it does:
Manages your translation queue and projects in real time
Instantly publishes updates to your site
What it costs:
Free to install; final cost depends on content and language to be translated
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/textmaster/
Codex Global
What it does:
Translates products, content, and categories via automated process
Works with network of professional linguists
What it costs:
Per-word costs depending on language
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/codex-global/
Best warranty management app
The best ecommerce add-ons help make the customer’s experience better or the seller’s experience easier and more profitable. A good warranty management app can do both.
Offering extended warranties or protection plans works for merchants by driving up AOV and customer satisfaction, and for customers by giving them peace of mind that they’re covered in case something goes wrong with their purchase.
And it works—customers who are given the option to buy extended warranties show higher customer loyalty .
What’s stopping you from getting started today?
Clyde
What it does:
Provides buyers with a customer portal for tracking their coverage and submitting a claim
Creates fully-customizable CTAs at strategic points on your site
Shows up-to-date analytics and insights via a customizable dashboard
Drives AOV, conversions, and customer loyalty
And more !
What it costs:
Free to install (instructions here ); monthly charge for insurer’s premium and platform fee
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/clyde/
Best customer service and insight apps
Successful retailers know that it’s not just making the sale that counts. How do customers feel about that sale? How is your relationship with them maintained over time? How well and how quickly are any problems resolved along the way?
Good customer service is the bedrock of a successful brand, and these apps can help provide it.
Gainsight
What it does:
Identifies at-risk customers to stop churn before it happens
Centralizes customer data
Provides opportunities to cross-sell and upsell
What it costs:
Starts at $2,500/month
Where to get it:
https://appexchange.salesforce.com/appxListingDetail?listingId=a0N300000055jJXEAY
SurveyMonkey
What it does:
Provides opportunities to gather customer insight, including on Net Promoter Score (NPS) and Customer Satisfaction (CSAT)
Distributes surveys through multiple channels, including messaging and email templates
Maps data back to Salesforce with robust analytics
What it costs:
Starts at $1/user per month
Where to get it:
https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000EOBliUAH
Best SEO and content management apps
You spend a lot of time writing content for your site, whether it’s on landing pages or product descriptions. Are you sure you’re getting the highest bang for buck on it?
These apps can help.
Botify
What it does:
Boosts visibility of websites through search optimization
Provides analytics via unified data model with insight on all stages of search process
Automates SEO improvements to accelerate websites
What it costs:
Between $500 and $1,000 per month, depending on results
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/botify/
Magnolia
What it does:
Manages content creation and delivery
Allows for personalized customer experience
Automatically pulls product categories
What it costs:
Varies, depending on plan
Where to get it:
https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/magnolia/
Making the most of Salesforce Commerce Cloud
There are plenty of apps that can help your SFCC-enabled eCommerce business go from good to great.
As your business grows and you’re thinking about ways to increase your AOV, improve your margins, and better service your customers, consider offering extended warranties with Clyde. We’re proud of our Salesforce Commerce Cloud integration and we’d love to help you integrate it with your site.
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